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Business opportunity lead vendors  don’t always tell you the entire story… they sometimes don’t tell you where they are getting their traffic, what offer the lead responded to, or how often the lead will be sold.
 
You can not really blame them In fact, it’s in their best interest to generate as many leads as possible, as cheaply as possible, and to sell those leads as many times as they can get away with. That’s how they get paid.
 
Unfortunately, these three factors are vital to judging the standard of a business opportunity lead.
 
First, let us consider the source of traffic
 
To make this simple, let us take an example from the real-world: billboard advertising.
 
We’ve all been there, before you’re driving down the line, merrily singing along to whatever song’s on the radio ( or, if you are an internet marketing junkie like me, the most recent training audio on CD, ) when all of a sudden a sign on the side of the road catches your eye. It really is as simple as that.
 
Except for the particular billboard, and the announcement placed on it, are you able to guess the single largest account for its overall success? That’s right: location, location, location.
 
Place your billboard on an agricultural country road, and you may have agricultural country folks responding to your offer. However, place that very same billboard ad on the primary commuter route leading into the city and you can generate a completely different business opportunity lead.
 
(I don’t say either is good or bad, incidentally just that they are different, and you really ought to know who you are targeting.)
 
The same is true on the web. Is your business opportunity lead broker placing their ad on agricultural country roads ( some crappy celebrity gossip site, ) or on the key highway for executive commuters? ( The Wall street journal. )
 
Second, let us consider the offer.
 
What did the ad guarantee the business opportunity lead? What is their expectation? They replied to the ad for a reason, and while your broker could be letting you know that they are keen on a home business, that’s not always the case.
 
Back when I continue to bought leads, I remember buying a bunch of business opportunity searcher leads from a new source.
 
After making my first hundred calls, it was obvious to me that not one of the leads I bought were serious about beginning a home business. In reality, they had been replying to an advertisement offering them an opportunity to win a free PC.
 
Hence the offer is critical and can’t be ignored. It makes the difference between a business opportunity lead that is prepared, even excited, to discuss your opportunity versus a lead that is annoyed to receive your call.
 
Lastly, knowing the amount of times the business proposition lead has (and ever will be) sold is urgent.
 
The truth is, your classic business opportunity lead isn’t ready to whip out their credit card and join an opportunity straight away. Rather, they’re curious digging into meticulously dipping their toe in the water and doing their due groundwork.
 
The point is, it regularly requires time a lot of time for someone to decide to join a business opportunity. That’s why they are a break seeker and not an opportunity buyer.
 
Recently, I had someone join my team who had been on my contact list, receiving occasional e-mails from me, for over eight months. Therefore don’t let a broker tell you, This lead is yours, solely, for the 1st Thirty days.
 
Then what? They get blitzed by my competition? No thanks.
 
Also, if the business opportunity lead is sold too many times too quickly after their initial response, they could be turned off to the whole process. I can not tell you how many top quality, telephone confirmed leads I have called who told me, STOP CALLING ME! You’re the 5th person to call today, and I already told you I’m not interested!
 
Why are not they interested? Who knows, perhaps they just wanted to win a free computer or, perhaps one of the other people who bought them as a lead was a rude idiot when they called and you’re mixed up in guilt-by-association.
 
Either way, it’s a crap lead and a total waste of your money.
 
So what’s the answer?
 
Honestly, I quit buying leads altogether. After wasting literally thousands of bucks purchasing every kind of business opportunity lead out there $0.10 cent leads, $25 supposed warranted signups and everything in between I realized it had been a complete and total waste of money.
 
The reality is, creating your own leads is best. You control the source of traffic, you control the offer ( and thus, the lead’s expectation,) and they are yours solely to follow-up with till they’re prepared to join your business opportunity.

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